SOCIAL MEDIA MARKETING (SMM)

The term social media marketing (SMM) refers to the use of social media and social networks to market a company's products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

 

Is SMM part of digital marketing ?

Social media marketing is only one aspect of digital marketing. It implies the use of social media channels such as Facebook, Twitter, Instagram, YouTube, Goggle+, Snap chat, etc. to marketing your products, services, or brand.

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers. SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e. Electronic Word of Mouth).

Social media marketing is only one aspect of digital marketing. It implies the use of social media channels such as Facebook, Twitter, Instagram, YouTube, Goggle+, Snapchat, etc. to marketing your products, services, or brand.